{"id":25,"date":"2026-11-10T22:06:00","date_gmt":"2026-11-10T22:06:00","guid":{"rendered":"https:\/\/blog.saasdb.net\/how-to-choose-marketing-automation-tools\/"},"modified":"2026-11-10T22:06:00","modified_gmt":"2026-11-10T22:06:00","slug":"how-to-choose-marketing-automation-tools","status":"publish","type":"page","link":"https:\/\/saasdb.net\/blog\/how-to-choose-marketing-automation-tools","title":{"rendered":"How to Choose Marketing Automation Tools Without Automating the Wrong Things"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Decide what should be automated, for whom and why before you buy a tool. Then choose software that fits your audience size, data and channels, and start with one or two simple sequences that you can measure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing automation sounds like a way to do more with less. Sometimes it is. Often it is a way to send the wrong message to more people, faster. The tools themselves are rarely the problem. The problem is buying them before deciding what should be automated, for whom and why.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide is for small businesses, freelancers and teams choosing marketing automation tools for the first time, or replacing a stack that has grown messy. It explains what automation can and cannot do, the main kinds of tools, the points that differ most from one tool to another, and a practical way to compare and test options. It names no products. For the three most common building blocks there are shorter companion guides: <a href=\"\/blog\/how-to-choose-email-marketing-software\">email marketing software<\/a>, social media management tools and <a href=\"\/blog\/how-to-choose-a-sales-crm-for-small-business\">a sales CRM for a small business<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What marketing automation actually is<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing automation means using software to carry out marketing tasks without someone doing each step by hand, based on rules you set. A visitor downloads a guide and receives a short email series. A customer abandons a cart and gets a reminder. A lead visits your pricing page three times and a salesperson is notified. A scheduled post goes out at the time you chose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Underneath, nearly every automation has the same three parts.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>A trigger.<\/strong> Something happens: a signup, a purchase, a page view, a date, a tag added to a contact.<\/li>\n\n<li><strong>Conditions.<\/strong> Rules that decide who qualifies, such as location, customer type, past behaviour or a score.<\/li>\n\n<li><strong>Actions.<\/strong> What the system does: send a message, add a tag, update a record, create a task, wait, or notify a person.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Everything else, the visual builders, templates and dashboards, is packaging around those three parts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What automation is good at, and where it goes wrong<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Automation works well where the task is repetitive, the rule is clear and the cost of a mistake is low.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welcoming new subscribers or customers.<\/li>\n\n<li>Sending reminders: abandoned carts, unpaid invoices, upcoming events or expiring trials.<\/li>\n\n<li>Routing leads to the right person or list.<\/li>\n\n<li>Updating records so that sales and marketing see the same information.<\/li>\n\n<li>Scheduling and publishing content.<\/li>\n\n<li>Collecting feedback after a purchase or a support interaction.<\/li>\n\n<li>Reporting the same numbers on a regular schedule.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It goes wrong where judgement, tone or timing matter.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Messages that feel robotic.<\/strong> Customers notice when a message is clearly mass produced and badly targeted.<\/li>\n\n<li><strong>Automations that never get reviewed.<\/strong> A flow built a year ago may refer to an offer that no longer exists.<\/li>\n\n<li><strong>Over contacting people.<\/strong> Several automations triggering on the same person can flood their inbox.<\/li>\n\n<li><strong>Bad data in, bad decisions out.<\/strong> If your records are inconsistent, automation spreads the inconsistency.<\/li>\n\n<li><strong>Automating a broken process.<\/strong> If your offer or follow up does not work by hand, it will not work faster.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A useful rule is to run a process manually until you understand it, and only then automate it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start with a map, not a tool<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before looking at products, draw your customer journey on a page. List the stages from first contact to repeat purchase, and for each stage note:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What the customer is trying to do.<\/li>\n\n<li>What you currently do, and how long it takes.<\/li>\n\n<li>What goes wrong or gets forgotten.<\/li>\n\n<li>Whether a person or a rule should handle it.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A typical small business journey has stages such as <strong>discover, subscribe, evaluate, buy, onboard, retain and recommend<\/strong>. Mark the steps that are repetitive and well understood. Those are your first candidates for automation. Leave the rest as manual work for now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then write your goals for the next six months in numbers you can check: more leads from the website, faster response to enquiries, fewer abandoned carts, higher repeat purchase rate. The tools you evaluate must serve those goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The main types of marketing automation tools<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Products overlap, and many call themselves all in one. It still helps to know the building blocks.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Type<\/th>\n<th>What it does<\/th>\n<th>Best for<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Email and messaging platforms<\/td>\n<td>Send newsletters and automated sequences, segment audiences<\/td>\n<td>Almost every business<\/td>\n<\/tr>\n<tr>\n<td>Customer relationship management (CRM)<\/td>\n<td>Store contacts and deals, track conversations, assign follow up<\/td>\n<td>Teams that sell through conversations<\/td>\n<\/tr>\n<tr>\n<td>Social media management<\/td>\n<td>Schedule and publish posts, monitor mentions, report on reach<\/td>\n<td>Brands that publish regularly on social channels<\/td>\n<\/tr>\n<tr>\n<td>Landing pages and forms<\/td>\n<td>Capture leads and run campaign pages<\/td>\n<td>Lead generation<\/td>\n<\/tr>\n<tr>\n<td>Chat and conversational tools<\/td>\n<td>Answer visitors, qualify leads, book meetings<\/td>\n<td>Sites with enquiries and sales conversations<\/td>\n<\/tr>\n<tr>\n<td>Advertising management<\/td>\n<td>Create, monitor and adjust paid campaigns<\/td>\n<td>Businesses that buy traffic<\/td>\n<\/tr>\n<tr>\n<td>Workflow and integration tools<\/td>\n<td>Move data between systems and run cross tool rules<\/td>\n<td>Stacks built from several tools<\/td>\n<\/tr>\n<tr>\n<td>All in one suites<\/td>\n<td>Combine several of the above in one system<\/td>\n<td>Teams that want one place to work<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For a small business, a typical starting point is an email platform with simple automations and a light CRM, or a CRM that includes email. Social scheduling is usually a separate lightweight tool. Add the others when a clear need appears.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">All in one or best of breed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is the main structural choice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>All in one suites<\/strong> give you one login, one database of contacts and fewer integrations to maintain. They are easier to start with. The trade-offs are that individual features may be less deep than in specialist tools, and moving away later means moving everything at once.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Separate specialist tools<\/strong> let you pick the best option for each job, and replace one without disturbing the others. The trade-offs are more connections to maintain, the risk of data being out of step between tools, and the need for someone to look after the whole.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A reasonable approach for most small teams: begin with the simplest setup that covers your first three automations, and add specialist tools only when a specific limit is blocking you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The questions that matter most<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Does it fit the journey you mapped?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Take your three most important automations and check each against the tool. Can it trigger on the events you need? Can it apply the conditions you need? Can it take the actions you need? A tool that cannot express your simplest flow is not worth the demonstration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. How good is the contact data model?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Automation depends on data. Check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How contacts are stored and whether duplicates are merged.<\/li>\n\n<li>What fields you can create, and whether they can hold the information you need (plan, product, source, last purchase, interests).<\/li>\n\n<li>How tags, lists and segments differ, and which the automations can use.<\/li>\n\n<li>How consent and unsubscribe status are recorded.<\/li>\n\n<li>How data can be imported and exported.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. How does it handle consent and privacy?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rules on marketing messages and tracking vary by country and region and often require clear consent, an easy way to unsubscribe and honest records of where each contact came from. Ask how the tool records consent, how it handles unsubscribe and data deletion requests, where data is stored and whether it supports the rules of your markets. Confirm your obligations with a qualified adviser.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Which integrations are real?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">List the systems that must share data with it: your website or store, payment provider, CRM, support tool, calendar, forms and analytics. For each, find out whether the integration is native or goes through a third party connector, which data moves in which direction, how often it syncs and whether it requires a higher plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. How easy is it to build and maintain automations?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A visual builder is helpful, but check what happens when flows grow. Can you see all automations that touch a contact? Can you copy and edit flows? Is there a history of changes? Are errors reported clearly? A tool that is easy to start and impossible to audit becomes a risk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. What does reporting show?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You need to know whether the automations work. Look for reports at the level of each flow: how many entered, how many completed, what was sent, opened, clicked or converted. Check whether the tool can attribute revenue or results to a flow, and whether you can export the numbers. Be careful with open rate as a measure, since mailbox privacy features can inflate it, and favour clicks, replies and conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. How does pricing scale?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pricing for these tools commonly depends on the number of contacts, the number of messages sent, the features you use or the number of users. A low entry price can grow quickly. Estimate your cost at your current list size and at double. Look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whether inactive contacts count toward the total.<\/li>\n\n<li>Limits on automations, segments, users or sending volume.<\/li>\n\n<li>Features locked behind higher plans (advanced automation, A\/B testing, scoring, reporting).<\/li>\n\n<li>Charges for additional contacts or overage.<\/li>\n\n<li>Contract terms: monthly or annual, and cancellation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. Can you get your data out?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Check what can be exported: contacts, fields, tags, history, templates and automation logic. Some data may not be portable, in particular the automations themselves. Knowing this in advance shows you the true cost of leaving.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. How strong are deliverability and sending practices?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For email, delivery depends on the sender&#8217;s reputation, authentication settings and list hygiene. Ask about dedicated sending options, authentication support and how the provider handles abuse. A tool that makes it easy to send to anyone can damage your reputation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. What support and learning resources exist?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When an automation misfires, you want answers quickly. Check documentation, templates, onboarding help and the speed of support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Different businesses, different starting points<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>If you are&#8230;<\/th>\n<th>A sensible first set of automations<\/th>\n<th>What to prioritise in a tool<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>A service business or consultant<\/td>\n<td>Enquiry follow up, booking reminders, review requests<\/td>\n<td>CRM with simple email sequences, calendar integration<\/td>\n<\/tr>\n<tr>\n<td>An online store<\/td>\n<td>Welcome series, abandoned cart, post purchase follow up, win back<\/td>\n<td>Store integration, product based segmentation<\/td>\n<\/tr>\n<tr>\n<td>A SaaS company<\/td>\n<td>Onboarding emails, trial reminders, feature announcements, cancellation follow up<\/td>\n<td>Event triggers from your product, user level data<\/td>\n<\/tr>\n<tr>\n<td>A content publisher or newsletter<\/td>\n<td>Welcome sequence, reader preferences, sponsor reporting<\/td>\n<td>Strong email features, clean segmentation, analytics<\/td>\n<\/tr>\n<tr>\n<td>A small team that sells to businesses<\/td>\n<td>Lead capture, assignment, follow up tasks, deal stage reminders<\/td>\n<td>CRM and lead scoring, handoff between marketing and sales<\/td>\n<\/tr>\n<tr>\n<td>A local business<\/td>\n<td>Review requests, appointment reminders, seasonal offers<\/td>\n<td>Simplicity, text and email messaging, low cost<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Build a shortlist and score it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After writing your journey, goals and constraints, find three or four tools that meet the basics. Score them from one to five on the criteria that matter to you, and weight the important ones.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Criterion<\/th>\n<th>Weight<\/th>\n<th>Tool A<\/th>\n<th>Tool B<\/th>\n<th>Tool C<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Handles my first three automations<\/td>\n<td>High<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Contact data model and segmentation<\/td>\n<td>High<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Consent and privacy features<\/td>\n<td>High<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Integrations I need<\/td>\n<td>Medium<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Ease of building and auditing flows<\/td>\n<td>Medium<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Reporting<\/td>\n<td>Medium<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Cost at my list size, and at double<\/td>\n<td>Medium<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Export and exit<\/td>\n<td>Medium<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Support and resources<\/td>\n<td>Low<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Test with a real automation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A trial is for building something real, not for clicking around.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Import a small, clean list<\/strong> and check that the fields map correctly.<\/li>\n\n<li><strong>Build your simplest automation<\/strong>, such as a three message welcome series.<\/li>\n\n<li><strong>Add a condition<\/strong>, for example sending a different message to customers than to new subscribers.<\/li>\n\n<li><strong>Connect one system<\/strong>, such as your form or store, and see whether the trigger fires.<\/li>\n\n<li><strong>Send tests to several mailboxes and devices.<\/strong><\/li>\n\n<li><strong>Check the reports<\/strong> for the flow.<\/li>\n\n<li><strong>Unsubscribe a test contact<\/strong> and confirm that the tool stops all messages.<\/li>\n\n<li><strong>Try an export<\/strong> of contacts and history.<\/li>\n\n<li><strong>Ask support a real question.<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Run this on two or three tools for an afternoon each. The one that makes the simple things simple and the unusual thing possible usually wins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A first 90 days plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weeks 1 and 2: map and clean.<\/strong> Draw the journey, set goals, clean the contact list, remove duplicates and decide which fields you need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weeks 3 and 4: choose and set up.<\/strong> Shortlist, test and decide. Set up authentication, consent records and the main integrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weeks 5 to 8: automate one thing at a time.<\/strong> Launch the welcome series first. Watch it for two weeks. Then add the next flow, for example follow up for enquiries or abandoned carts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weeks 9 to 12: review and tidy.<\/strong> Read the reports, read the replies, and read the messages as a customer would. Fix what is clumsy, switch off what does not help, and write down how each automation works and who owns it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mistakes to avoid<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Buying the biggest suite for a small list.<\/strong> You pay for features you will not use.<\/li>\n\n<li><strong>Automating before you have a working manual process.<\/strong><\/li>\n\n<li><strong>Building twenty flows in the first month.<\/strong> Start with three.<\/li>\n\n<li><strong>Letting automations overlap<\/strong> so that one customer receives several messages in a day.<\/li>\n\n<li><strong>Skipping consent and unsubscribe checks.<\/strong><\/li>\n\n<li><strong>Never reviewing flows.<\/strong> Put a quarterly review on the calendar.<\/li>\n\n<li><strong>Judging by open rates alone.<\/strong><\/li>\n\n<li><strong>Locking yourself in<\/strong> by building everything in a tool that cannot export logic or data.<\/li>\n\n<li><strong>Forgetting the human handoff.<\/strong> Automation should lead to a real person for questions, complaints and high value deals.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Habits that keep automation useful<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep a simple register of every automation: purpose, trigger, owner, last review date.<\/li>\n\n<li>Write messages in the voice of a person, and read them aloud.<\/li>\n\n<li>Send a small test group before changing a major flow.<\/li>\n\n<li>Look at replies and unsubscribes as feedback.<\/li>\n\n<li>Remove contacts who have been inactive for a long time instead of paying to email them.<\/li>\n\n<li>Review the numbers monthly and the whole setup quarterly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Where to look<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to see what is available for marketing and sales, you can browse the <a href=\"https:\/\/saasdb.net\/c\/marketing-sales\">Marketing &amp; Sales category on SaaSDB<\/a>. Use it as a starting point for a shortlist, then check each tool&#8217;s own pages for current features, pricing and privacy terms, since these change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What are marketing automation tools?<\/strong>\nThey are software that carries out marketing tasks by rules, such as sending emails when someone signs up, reminding customers about abandoned carts, routing leads to the right person or publishing scheduled posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do small businesses need marketing automation?<\/strong>\nNot always at the start. A few simple automations, such as a welcome email and a reminder for enquiries, often give most of the benefit. Add more when you understand your process and have enough contacts to justify it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is the difference between a CRM and marketing automation?<\/strong>\nA CRM stores contacts and tracks sales conversations and deals. Marketing automation sends and schedules messages and actions based on rules. Many products combine the two, and the difference matters mostly when you compare features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Should I choose an all in one platform or separate tools?<\/strong>\nAn all in one platform is simpler to start. Separate tools give more depth and flexibility but need more maintenance. Many small teams start with one simple platform and add specialist tools when a real limit appears.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How much does marketing automation cost?<\/strong>\nCosts depend on the number of contacts, messages sent, users and features. Estimate the price at your current list size and at double, and check which features are locked behind higher plans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How do I avoid annoying customers with automation?<\/strong>\nKeep messages relevant and useful, limit how often one person can be contacted, make unsubscribing easy and review flows regularly. Make sure a real person is available for replies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How long does it take to set up?<\/strong>\nA simple welcome series can be live in a day or two. A full set of connected flows with clean data takes weeks. Build in stages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can I move my automations to another tool later?<\/strong>\nContacts and history can often be exported. The automations themselves usually cannot, so expect to rebuild them. Keep a written description of each flow to make that easier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A practical guide to choosing marketing automation tools: what to automate, the main tool types, the questions that separate good fits from expensive mistakes, and how to test before you commit.<\/p>\n","protected":false},"author":2,"featured_media":26,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-pillar","meta":{"footnotes":""},"class_list":["post-25","page","type-page","status-publish","has-post-thumbnail","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/saasdb.net\/blog\/wp-json\/wp\/v2\/pages\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saasdb.net\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/saasdb.net\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/saasdb.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/saasdb.net\/blog\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":0,"href":"https:\/\/saasdb.net\/blog\/wp-json\/wp\/v2\/pages\/25\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saasdb.net\/blog\/wp-json\/wp\/v2\/media\/26"}],"wp:attachment":[{"href":"https:\/\/saasdb.net\/blog\/wp-json\/wp\/v2\/media?parent=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}